Google Announces AMP for Email

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What is an AMP email? // If you’ve been hearing about AMP emails but have no idea what they are, this video is for you.

Tune in to learn about the future of eCommerce email marketing that is happening right now. Learn about the technology that’s already being used by millions of eCommerce brands to make the interactions with their customers more productive and reduce friction in the buying process.

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#WhatIsAMPEmail #AMPEmail #InteractiveEmail

Amsive's CEO Mike Coppola and SEO expert Lily Ray break down the most impactful top digital consumer marketing trends of 2025. Learn how AI is reshaping consumer discovery and what it means for your brand's growth.

In this webinar, you’ll discover:

🔍 How to stay visible in AI-assisted searches (ChatGPT, Gemini, etc.)
🎯 Leveraging AI for hyper-personalization while maintaining authenticity
📱 Navigating the fragmenting digital ecosystem
🔒 Addressing new privacy regulations across platforms
⚡ Accelerating change and maintaining trust

Featured Speakers:
- Michael Coppola - CEO, Amsive
- Lily Ray – VP, SEO Strategy & Research, Amsive
- Moderator: Ruben Quinones – VP, Client Strategy, Amisve

Connect with us:
Website: https://www.amsive.com/
LinkedIn: https://www.linkedin.com/compa....ny/amsive?trk=public
Instagram: https://www.instagram.com/amsive/?hl=en

#DigitalMarketing #AI #SEO #MarketingTrends #MarketingStrategy #AIMarketing #2025Trends

Disclaimer: This webinar was recorded on February 5th, 2025. Some information may have changed since recording.

#digitaltrends
#consumertrends
#digitalmarketing

The Future of Email Marketing with Privacy Updates - What KPIs Should You Start Tracking

How to prepare for a future with no open rate tracking.

These are the KPIs you should start looking at to understand your email marketing performance and be ahead when open rates are no longer reliable metrics.

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Austin Brawner is the world’s most sought after eCommerce business coach. He’s personally advised many of the top eCommerce businesses in the world. Companies like Ancient Nutrition, Brickell, and Kettle & Fire pay him $7,000 a day to help them uncover hidden profits in their businesses.

He’s also the founder of Brand Growth Experts. His ideas have guided the conversation around eCommerce for the last five years, and have helped thousands of eCommerce companies grow. Learn how you can work with us here: https://www.brandgrowthexperts.com

#ecommerce #digitalmarketing #emailmarketing

It’s been almost a year since Apple rolled out its Mail Privacy Protection (MPP) feature that effectively killed the open rate as an email marketing KPI.

While it wasn’t the “end of email,” some feared, it shook up how marketers test and optimize the success of their email campaigns. In our Mastering Content Marketing series, marketing strategist, Michael Barber, shares insights on email engagement, and a better email goal for marketers to focus on – driving replies.

Go more in-depth in the article here: https://contentmarketinginstit....ute.com/articles/new

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As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that. You’ll learn tons of useful stuff like:

- How to cut through the current noise in most inboxes
- Why and how businesses need to restrategize and pivot in times of crises
- Data privacy - consumers have more power, here’s how businesses can still thrive
- Email marketing privacy laws you need to know
- Data flow between countries - it’s not as straightforward as you may think
- Why it’s not just about compliance, it’s more about your recipients
- Why every email marketer/ business needs to be a privacy specialist
- Mixed marketing messages - the pitfalls and how to avoid them

One thing marketers can agree on is that their world is ever evolving. Email Marketing has been around for 40 years and has been the slowest to evolve. Consumers are demanding more privacy, not only when browsing online in a browser, but the way they are tracked when reading emails. Join Jennifer Nespola Lantz with Kickbox and Hank Hoffmeier with Campaigner as they discuss how email marketers need to adapt in a world of privacy.

-Learn what changes are coming to email marketing, especially with tracking metrics
-Learn how these changes affect your analytics and email deliverability
-Find out how to adapt your email marketing habits to ensure success

Looking to achieve GDPR compliance within your organisation? Arrange a demo and free 14-day trial of Keepabl's award-winning Privacy Management SaaS: https://bit.ly/3zN0FdE

The rules for B2C email marketing in the UK clearly set out, with great examples, by Privacy Kitchen!

We run through the UK B2C email marketing rules in PECR and how it interacts with GDPR.

Do join in - use #privacykitchen to tell us the questions and topics you want us to cover.

Want more top tips on how to operationalise Privacy at your organisation? Sign up to the Keepabl monthly newsletter: https://privacykitchen.tv/newsletter

Links

UK ICO’s Guide to Email Marketing
https://ico.org.uk/for-organis....ations/guide-to-pecr

UK ICO’s Draft Direct Marketing Code of Practice (in particular, pages 78 to 82)
https://ico.org.uk/media/about....-the-ico/consultatio

UK ICO’s Guide to Direct Marketing (in particular, page 44)
https://ico.org.uk/media/for-o....rganisations/documen

UK’s Direct Marketing Checklist
https://ico.org.uk/media/for-o....rganisations/documen

UK’s PECR
http://www.legislation.gov.uk/uksi/2003/2426

The UK ICO’s Guide to PECR
https://ico.org.uk/for-organis....ations/guide-to-pecr

The 2002 EU e-Privacy Directive (2002/58)
https://eur-lex.europa.eu/lega....l-content/EN/ALL/?ur

The 2009 EU Directive amending the e-Privacy Directive (2009/136)
https://eur-lex.europa.eu/lega....l-content/EN/TXT/?ur

The UK ICO’s Guidance on Spam Emails
https://ico.org.uk/your-data-m....atters/online/spam-e

Set up a free 30-minute strategy session with Peter Dulay so he can learn more about your business and your growth goals: https://peterdulay.dubb.com/v/Meet-Pete

We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out our reliance on them, first-party data becomes even more important.

Learn the important role email marketing will play in a privacy-first world, and the best ways to utilize it!

Read our full blog post about Email marketing in a privacy filled world!
https://conversiongiant.com/blog/

Visit our website to learn more!
Conversion Giant Website:
https://ConversionGiant.com​​

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#EmailMarketing #Third-ParyCookies #PrivacyFirst #ConversionGiant​​ #GiantUpperHand​​ #Ecommerce​

The rush to implement GDPR and become compliant may be over, but organizations have plenty of work left to do and changes to implement. Learning about the types of challenges and solutions other organizations are undertaking may help your organization chart its own path. Because GDPR is one of many privacy regulations on the horizon, even picking the ultimate destination can be a challenge.

In this webinar, we'll take a look at the state of GDPR now and provide practical information that your organization can use in every day compliance operations.

Stronger enforcement of compliance policies are now a reality, with large fines already levied on a variety of organizations. We'll consider how these organizations came under scrutiny and what can be done to ensure your organization stays on the path of compliance.

Other topics covered during the webinar include:
• Takeaways from the European Commission's first GDPR evaluation
• How data protection enforcement budgets have changed since 2016
• Why uniformity in how rules are applied is critically important for citizens and businesses
• What Joint Controllers are and how their roles have increased
• Understanding what happens now that the Privacy Shield was struck down
• Legal precedent regarding validating active consent
• A round up of similar laws enacted by other governments around the world
• Who has faced the biggest fines so far and for what infractions
• The role of technology in maintaining compliance

Join Principal Security Consultant Rick Yocum for this live webinar as he makes understanding GDPR informative and entertaining.

Whose responsibility is privacy, and what skills do you need to effectively implement and carry out new regulations like the right to be forgotten? On today's episode, Gabe Gumbs, Chief Innovation Officer at Spirion, discusses how GDPR and CCPA are affecting cybersecurity careers and how the data privacy job market will shift in the coming years. He also shares his thoughts on the much-discussed cybersecurity skills gap — and why it's never really existed.

– Take the Cyber Work listener survey and you could win $100: http://www2.infosecinstitute.com/survey

– Enter code “cyberwork” to get 30 days of free training with Infosec Skills: https://www.infosecinstitute.com/skills/

– View transcripts and additional episodes: https://www.infosecinstitute.com/podcast

Gabe Gumbs has a deep-rooted passion for technology, information security and problem solving. As Chief Innovation Officer of Spirion, a leader in rapid identification and protection of sensitive data, he’s channeling that passion to make the digital world a safer place. By spearheading Spirion’s vision for data privacy in the next decade and beyond, he’s leading the way to a more secure and private future for us all.

About Infosec
At Infosec, we believe knowledge is the most powerful tool in the fight against cybercrime. We help IT and security professionals advance their careers with a full regimen of certifications and skills development training. We also empower all employees with security awareness and training to stay cybersecure at work and home. Founded by smart people wanting to do good, Infosec educates entire organizations on how to defend themselves from cybercrime. That’s what we do every day — equipping everyone with the latest security skills so the good guys win.

Learn more at infosecinstitute.com.

On December 13, the Center for Technology Innovation at Brookings hosted a public discussion on how the European Union’s General Data Protection Regulation (GDP) and the upcoming California Consumer Privacy Act (CCPA) affect U.S. businesses and individuals.

https://www.brookings.edu/even....ts/what-do-the-gdpr- (transcript available)


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Website privacy solution for GDPR and CCPA compliance with Truendo

Deal: https://saasmaster.link/truendo

Manage policies and consent records while keeping your website updated with the latest legal requirements at no extra cost

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https://www.mayerbrown.com/exp....erience/Cybersecurit

The European Union’s ("EU") General Data Protection Regulation ("GDPR") entered into force on May 25, 2018 ("GDPR Day"). For most organizations, the road to GDPR compliance has been a bumpy one. The EU bodies had made few guidelines available ahead of time, and even with the two-year implementation period, a number of EU member states had not taken steps to adopt domestic laws or scale up their data protection authority by GDPR Day.

The GDPR sets forth a new regime for the protection of personal data in the EU. It imposes new compliance requirements on both controllers and processors and also strengthens rights for data subjects. It has a new extraterritorial reach, impacting businesses that were not previously subject to the EU Directive, and introduces material changes that impact the manner in which businesses around the world use personal data.

Please join members of Mayer Brown’s Cybersecurity & Data Privacy practice for a one-hour discussion of the first 100 days of GDPR, covering:

News, developments and first enforcement trends of GDPR since GDPR Day
Lessons learned from the management of personal data breaches
The (unintended) effects of negotiating a data protection addendum
New laws that the GDPR has inspired, such as those in California and Brazil

This webinar will cover:

A short overview of and definitions from the GDPR and the CCPA 
The key differences between the two privacy laws  
The overlapping privacy requirements 
Practical steps to initiating a privacy compliance project

Presented by Preston Bukaty, GDPR Consultant, IT Governance USA. www.itgovernanceusa.com/webinars

With more than 281,000 cases and $62.4 million in fines, the General Data Privacy Regulation (GDPR) has already made an impact. In January 2020, California's Consumer Privacy Act (CCPA) will go into effect. Whether your company is already compliant or planning to be, one thing is clear: inaction is not an option. At least 11 U.S. states will soon pass data privacy laws, with more states and countries sure to follow.

Companies need to implement data privacy best practices. Instead of scrambling to follow the next wave of compliance rules, these best practices will safeguard your consumer data, build trust, help comply with existing legislation, and be prepared for all of the local, federal and international laws that are on the way. This webinar covers the data privacy best practices for remote access software.

Netop Remote Control offers the most secure, flexible remote access software that can help your company comply with GDPR and CCPA.

Video Description:
"Decoding Privacy Laws: GDPR, CCPA, and You" offers a comprehensive guide to understanding the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), two pivotal privacy laws that have reshaped the landscape of data protection and privacy rights. As digital privacy becomes a global concern, it's essential for businesses, technology professionals, and consumers to grasp the implications of these regulations on their operations and personal data rights.


This video demystifies the legal jargon and complexities surrounding GDPR and CCPA, breaking down their key provisions, rights granted to individuals, and obligations for businesses. Discover how GDPR not only affects European Union residents but also has a global impact on companies worldwide handling EU citizens' data. Learn about CCPA's significance as a landmark privacy law in the United States, offering Californian consumers new rights over their personal information.


Featuring expert analysis and practical advice, "Decoding Privacy Laws: GDPR, CCPA, and You" equips viewers with the knowledge to navigate the nuances of privacy laws effectively. Whether you're a business owner seeking to comply with these regulations, a privacy enthusiast keen on understanding your rights, or a professional navigating the digital landscape, this video is a must-watch.


Join us as we decode the complexities of GDPR and CCPA, providing valuable insights into compliance strategies, consumer rights, and the future of privacy legislation.

Startup Privacy Policies 🥷 What you need to know about GDPR, CCPA and beyond!
In this interview, Sabir Ibrahim, an attorney and entrepreneur, provides valuable insights on the implications of privacy and privacy policies for startups.
He emphasizes the importance of privacy laws, particularly highlighting the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and explains that these laws apply to all companies, regardless of their size.
Sabir advises startups to prioritize privacy policies, starting with a comprehensive privacy policy that includes information about data collection, usage, and sharing.
He also recommends engaging an attorney to ensure compliance with relevant regulations.
Sabir highlights the potential risks and consequences of non-compliance with privacy laws, such as regulatory enforcement actions and lawsuits.
He suggests implementing a plan for data privacy as companies grow, including the concept of privacy by design.

The discussion also explores the relevance of privacy issues in specific sectors, such as Medtech, Fintech, and AI applications, mentioning the need to consider industry-specific regulations.
The interview concludes by emphasizing the importance of engaging legal counsel, budgeting for legal expenses related to privacy policy creation and compliance, and treating privacy compliance as an investment rather than a cost.

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00:00 Introduction to Sabir Ibrahim
02:24 Evolution of privacy laws and regulations
04:43 Implications of privacy laws for startups
07:14 FTC enforcement actions on smaller companies
08:08 Importance of starting with a privacy policy
08:58 Key elements of a privacy policy
11:15 Considerations for international users and GDPR
14:22 Key data privacy laws to be aware of: GDPR and CCPA
17:54 Planning operations to ensure compliance
19:28 Privacy by design and value proposition
23:43 Privacy concerns in specific verticals
25:54 My Health, My Data Act and regulatory gaps
32:22 Cost considerations for early-stage startups
37:48 Privacy compliance on a limited budget
38:34 Avoiding conflicts in privacy-related terms

Sabir Ibrahim’s Bio:
During his 15-year career as an attorney and technology entrepreneur, Sabir has advised clients ranging from pre-seed startups to Fortune 50 companies on a variety of issues within the intersection of law and technology. He is a former associate at the law firm of Greenberg Traurig, a former corporate counsel at Amazon, and a former senior counsel at Roku. He also founded and managed an IT managed services provider that served professional services firms in California, Oregon, and Texas.

Sabir received his BSE in Computer Science from the University of Michigan College of Engineering. He received his JD from the University of Michigan Law School, where he was an article editor of the Michigan Telecommunications & Technology Law Review.

Sabir is licensed to practice in California and before the USPTO. He is a Certified Information Privacy Professional.

His website is: https://www.optimedge.legal
You can also find him at:
https://linkedin.com/in/sabir-ibrahim-a9505b1
https://medium.com/@optimedgelegal
https://youtube.com/@optimedgelegal
https://tiktok.com/@optimedgelegal
https://instagram.com/optimedgelegal

@OptimEdgeLegal

Lance Cottrell has been an active startup advisor and startup mentor for over a decade.
He has helped countless startups navigate the key decisions of their journey, like when to take venture capital investment and negotiating term sheets.
He works with many companies in accelerators like Y Combinator and Founder Institute.
He provides help with startup funding including raising venture capital and angel investment.
He can help you achieve liquidity for your company at a high valuation.
Feel the Boot is a startup vlog of tips and advice for early-stage founders.

Keynote 4: The Intersection of Privacy and Security: Navigating GDPR, CCPA, and Beyond

Speaker: Mayank Sharma, Global Privacy Ocer and DPO, CRISIL
Limited

#CISOConfex2024 #CybersecurityLeadership #CISOAwards #InformationSecurity #CyberResilience #DataProtection #Infosec2024 #DigitalTransformation #RiskManagement #NetworkSecurity #CloudSecurity #DataPrivacy #ThreatIntelligence #SecurityInnovation #ITGovernance #CyberRisk #TechLeadership #SecurityCompliance #CyberDefense #NextGenSecurity #SecurityStrategy #ZeroTrustArchitecture #CISOCommunity #CyberTrends #SecuritySolutions #TechConference #SecurityLeaders #CyberExperts #EmergingThreats #MumbaiEvents #CybersecurityInnovation

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Ready to learn about planning and coding advanced interactive email concepts? Zac Eckstein, the Email Marketing Manager at iD Tech has you covered!

He breaks down email coding techniques, new tricks for inbox support, and creative fallback ideas for unsupported inboxes. Beginners and advanced email developers alike will find this session valuable.

Recording titled "Advanced Interactive Coding: Building a Product Rec Engine" from Litmus Live 2024. #LitmusLive2024
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💡 Litmus Live is an annual, multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing.

💻 Watch more Litmus Live sessions: https://lit.ms/litmus-live
👀 Read our 2024 Litmus Live Recap: https://lit.ms/4hV5zMr
✏️ Learn about Litmus Live: https://lit.ms/4fDadwQ