Topic: Privacy in Email Marketing
As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that. You’ll learn tons of useful stuff like:
- How to cut through the current noise in most inboxes
- Why and how businesses need to restrategize and pivot in times of crises
- Data privacy - consumers have more power, here’s how businesses can still thrive
- Email marketing privacy laws you need to know
- Data flow between countries - it’s not as straightforward as you may think
- Why it’s not just about compliance, it’s more about your recipients
- Why every email marketer/ business needs to be a privacy specialist
- Mixed marketing messages - the pitfalls and how to avoid them