B2C Email Marketing Rules and PECR
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The rules for B2C email marketing in the UK clearly set out, with great examples, by Privacy Kitchen!
We run through the UK B2C email marketing rules in PECR and how it interacts with GDPR.
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Links
UK ICO’s Guide to Email Marketing
https://ico.org.uk/for-organis....ations/guide-to-pecr
UK ICO’s Draft Direct Marketing Code of Practice (in particular, pages 78 to 82)
https://ico.org.uk/media/about....-the-ico/consultatio
UK ICO’s Guide to Direct Marketing (in particular, page 44)
https://ico.org.uk/media/for-o....rganisations/documen
UK’s Direct Marketing Checklist
https://ico.org.uk/media/for-o....rganisations/documen
UK’s PECR
http://www.legislation.gov.uk/uksi/2003/2426
The UK ICO’s Guide to PECR
https://ico.org.uk/for-organis....ations/guide-to-pecr
The 2002 EU e-Privacy Directive (2002/58)
https://eur-lex.europa.eu/lega....l-content/EN/ALL/?ur
The 2009 EU Directive amending the e-Privacy Directive (2009/136)
https://eur-lex.europa.eu/lega....l-content/EN/TXT/?ur
The UK ICO’s Guidance on Spam Emails
https://ico.org.uk/your-data-m....atters/online/spam-e
