Mastering Content Marketing | Overcome Email Privacy Challenges

It’s been almost a year since Apple rolled out its Mail Privacy Protection (MPP) feature that effectively killed the open rate as an email marketing KPI.

While it wasn’t the “end of email,” some feared, it shook up how marketers test and optimize the success of their email campaigns. In our Mastering Content Marketing series, marketing strategist, Michael Barber, shares insights on email engagement, and a better email goal for marketers to focus on – driving replies.

Go more in-depth in the article here: https://contentmarketinginstit....ute.com/articles/new

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