How To Set Up Your First Bing Ads Campaign | 2024 Microsoft Ads Tutorial

Google Search isn't the only player in the search ads game. This video is all about launching ads in Microsoft Bing! Spend some time with Internet Marketer Mackenzie as she outlines the steps you need to take to launch ads in the Bing search results.

Millions of people use Bing to find answers every day. If you aren't tapping into that large audience, now is the time to start.

Search ads in Bing are paid ads that appear on the Bing search engine results pages (SERPs) when people search using the keywords you're targeting. These ads allow you to reach potential customers at the exact moment they are searching for relevant products or services. With a variety of specific targeting options, including location and demographics, Bing Ads enables you to connect with a highly engaged audience, driving traffic and conversions effectively.

📚 Video chapters:
00:00 // Introduction
00:54 // Choose your campaign objectives
01:35 // Set your campaign-level details
02:42 // Set up your ad group(s)
04:18 // Create your ad(s)
05:45 // Finalize budgets and bids
06:22 // Wrapping up

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