CTV Media CPA Streaming Case Study

DTC Consumer Brand looking to increase sales using Cost Per Acquisition streaming video.

The goal of the campaign was to increase online sales for new customers.

CTV Media was able to offer a 50%+ lower CPA at launch at no risk to the DTC brand.

Streaming budget and total sales were established for a 4-week campaign.

The campaign was optimized by publisher, geography, creative and more to increase sales conversion.

Total sales were met within 16 days!

Website traffic increased 27% during the campaign.

Return on Ad Spend was 4.5x

Result – The CPA streaming video campaign exceeded the DTC brand’s sales goals. CPA streaming video has become a consistent part of their advertising mix with increased budget and higher sales goals.