Adsterra's CPA Goal: Maximize Conversions and Minimize Costs
Welcome to Adsterra's in-depth tutorial on CPA Goal Optimization! In this video, we'll walk you through the powerful method of reducing your CPM or CPC expenses while enhancing your campaign performance through targeted conversions. Let's dive in!
CPA Goal optimization is the key to achieving optimal conversions at cost-effective CPM or CPC rates. This cutting-edge approach empowers advertisers and affiliate marketers to leverage our intelligent algorithm. You can instruct it to select the most suitable traffic based on your target eCPA or desired number of conversions.
In this tutorial, we'll explore the remarkable benefits of Adsterra's optimization algorithm and provide you with a step-by-step setup process.
The top advantages of CPA Goal for advertisers include:
1. Quality over quantity: Optimize impressions based on essential marketing parameters.
2. Protection against overpaying: Algorithms verify placements that reach critical spending limits, ensuring the desired number of conversions or eCPA.
3. Flexible price configurations: Create rules that automatically assess traffic and select the best options.
4. Automated placement unlinking: If a placement doesn't meet your criteria, it's unlinked.
5. Protection against false unlinking: Placements exceeding critical spending but maintaining conversions or eCPA are monitored. They're only unlinked if performance continues to decline.
CPA Goal is a game-changer for advertisers who focus on conversions while using CPM or CPC pricing models. It eliminates the manual hassle of unlinking and blacklisting placements that overspend with minimal conversions.
Discover the effectiveness of CPA Goal through a real-life case study and learn how it can drastically improve your eCPA.
Ready to dive into the workings of CPA Goal? To set up CPA Goal optimization by Adsterra, you'll need an Advertiser's account and S2S tracking.
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