5 best email marketing platforms in 2025 | ActiveCampaign vs. Kit (ConvertKit) vs. Mailerlite

After nearly 6 months of testing & research, I’m excited to share my updated reviews of the best email marketing platforms for online business owners so you can make an informed decision about which one is right for you.

📌 Free Email Marketing Toolkit: https://witandwire.com/emailtoolkit-youtube

⭐️ Related resources:
- Email Engines: https://witandwire.com/email-engines
- Free Mini Product Masterclass: https://witandwire.com/mini-product-masterclass

TIMESTAMPS
00:00 - Criteria for the best email marketing platform
03:15 - beehiiv review
05:13 - MailerLite review
07:13 - Kit (ConvertKit) review
09:22 - ActiveCampaign review
10:59 - Bento email marketing review
13:03 - Additional email marketing platforms

REFERENCES:
- Beehiiv: https://witandwire.com/beehiiv
- Mailerlite: https://witandwire.com/mailerlite
- Kit (formerly ConvertKit): https://witandwire.com/convertkit
- ActiveCampaign: https://witandwire.com/activecampaign
- Bento: https://witandwire.com/bento
- Kajabi: https://witandwire.com/kajabi
- Flodesk: https://witandwire.com/flodesk
- GetResponse: https://witandwire.com/getresponse

RELATED VIDEOS:
- My Kajabi review: https://youtu.be/n6FtBuvSA7s
- My Mailerlite tutorial: https://youtu.be/D-zykxVXQDY

VIDEO DESCRIPTION:
Email marketing is one of the most powerful channels you can use to build an audience, sell digital products, and generate consistent revenue online. So in this video, I compare the most popular email marketing software, including beehiiv, MailerLite, Kit (ConvertKit), ActiveCampaign, Bento, Mailchimp, Substack, Flodesk, Klaviyo, and more.

✨ ABOUT WIT & WIRE:
Hey, I'm Melissa! I help online business owners turn their skills and passions into profitable online businesses. I'm a course creation expert (formerly @ Teachable, Ramit Sethi, General Assembly) and I share simple step-by-step tutorials to help everyday experts scale their income and impact online doing work they love.

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- Website: https://witandwire.com
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DISCLOSURE:
The Bento featured section was sponsored by Bento, but all opinions are my own. Also, some links on the Wit & Wire YouTube Channel may be affiliate links, which means I may earn a small commission if you make a purchase. This is at no additional cost to you, so it's a great way to support Wit & Wire. So thank you!

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