Bing Ads Tutorial - How To Set-Up Microsoft Advertising Campaigns

Watch behind my shoulder as I show you around the Microsoft Ads.

In this video I show you:

1. How to create a new campaign
2. How to set up conversion tracking
3. How to create audiences
4. General overview/lay of the land.

Our Bing Ads Tutorial for 2019 will go over everything you need to know. One of the best features of Bing Ads is that you can import campaigns directly from Google AdWords. That makes it very easy for advertisers who are already running Google Ads search campaigns. You can only import your search campaigns from Google Ads at this time, you cannot import display and video campaigns.

I highly recommend getting started with Microsoft Advertising. I still prefer to do keyword research with the Google Keyword Planner and UberSuggest, but I will put out some more information about the Microsoft Advertising keyword planner. Our Microsoft Ads Tutorial for 2019 will not cover the keyword research tool, but we do it all through Google Ads.

We get started by going over the Universal Event Tracking Tag, which is also called the UET Tag. You can add that directly between the header files of your website or you can add it by using Google Tag Manager. After you add the UET Tag to your website, you want to set-up conversions so you can track and optimize for conversions on your website. Once you have conversions created, you are ready to launch your first search campaign. Now, you can create your first Microsoft Advertisement and Bing Ads campaign.

We go to the main campaign screen in Microsoft Advertising and click to Create Campaign and use the objective of conversions on our website. That's the best way to increase conversions with your advertising, especially with the Enhanced CPC bidding strategy and by using the most popular optimization strategies for Bing Ads. This is the main part of our Bing Advertising Tutorial for 2019.

We name our campaign and select our Bing Ads location targeting and language targeting. Then, you can set-up Bing Ads Ad Groups and your keyword targeting. After that, you will be able to set-up advertisements through Bing Ads.
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